The association integrates production, governance, and trade initiatives to bolster the Ugandan cocoa industry. Key activities include advocating for sustainable production growth by championing research, improved farming techniques, expansion into new areas, and the regeneration of older plantations. Concurrently, it focuses on lobbying the government and collaborating with diverse stakeholders, including NGOs and international partners, to ensure the industry’s prioritization and the securement of necessary resources. Finally, the organization actively manages the trade environment by negotiating with the government on regulatory and taxation matters, while also fostering international links and promoting ethical business standards among its members.